If it happens in India

Few of my observations here makes me analyze how the same would be if they were implemented in India. Trust me, they turn out to be interesting and at times hilarious. Its interesting how the culture and composition of a place largely influences the business and the market as a whole. What we see is a whole new perspective of how they try to sell a product or how they implement ideas depending on the geography, culture and values and the belief of local people.

For example, you can never ever see a pair of floaters/sandals on a food or beverage product in India. Traditionally, footwear is not worn in households; as such; seeing it on a food product?? Hmm...the politicians, the religious leaders, the media would all have some cud to chew on for few months!!

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Another one that's normal here is the usage of Toll Free numbers. Every product or service has a toll free number for customers to use. To make it easy for people to remember, these Toll free numbers have a combination of digits and alphabets. For e.g - 1-800-DENTIST helps find a dentist in the preferred county in the Bay Area.

Now, we know we do have toll free services in India as well. What got me thinking made me laugh out loud. There are a series of HELP toll free numbers here - 1-800-HELP. Now what if we had such a number in India, for India. As Hindi is our national language; the number would be 1-800-BACHAAOOO :-)

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Its common to name the vehicles after a city or a region here in the USA. So we have Chevrolet Malibu named after Malibu, CA, Hyundai Santa Fe named after the city of Santa Fe, New Mexico, Toyota Tundra, named after the mighty Tundra to name a few. For folks into automobiles, you would be interested to know that there are 41 cars named after Places in North America. For more check this - Cars named after places in North America.


Yes, analogical thinking again. What if our Maruti or TATA tries to name the vehicles after places in India. How about Maruti Patiala? What better idea to retaliate than naming NANO as TATA SINGUR :-P

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 Another one keeping my mind entertained are the description of Indian food in local restaurants here. Let me give some work to your brain. What is Fried Lentil Flour Doughnut dipped in sambhar?

Common!! Think!!

Its our Sambhar Vada :-P

For more amusement, check this menu of a famous restaurant - Indian food menu with description.

OK, so we have the Taco Bells, the McDonalds, the KFCs, the Pizza Huts, the Subways in India. What if they had similar description so that our folks can follow. Hmm, let me try. A veg sandwich would be described as

Tamaatar, pyaaz, gobi, jatun, paneer, kheera aur mexico ki thiki hari mirchi bhari roti; peeli chutney ke saath

How nice!! Your stomach is fill the time you have finished reading this :-)

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People at restaurants and shops address customers as Miss, Mr, Child generally. Apart from that we also get to hear Honey, Beauty, Sweetheart.... A security officer addressed me yesterday "How are you today Beautiful?" A person at the sales counter wished me "Take care honey". The manager at a hotel said "Good choice my sweetheart". I was also asked elsewhere "How are you darling?" These are all just pleasantries exchanged and its common.

If this has to happen in India!! Imagine a shop assistant asking a lady Aaj kaisi ho darling? or a bus driver wishing a passenger Avlida Jaaneman

I don't have to say!! You know it!!:-P

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