I am at home..no plans for holidays yet and as I said, I am with a post before Jan 1st and I know this wont be the final post before 1st. Hehehehe.
I am BORED!! yeah bored with all capitals. And I did watch TV for few hours for the past 3 days. But its all crap they air. But one thing caught my attention. The advertisements!!!
Yeah the unnecessary evil, the fodder...Advertisements have come of age...From the so middle class "Hamara Bajaj" and relevant "Savithri ji" types to the uber sexy Axe deodorants and the refreshing Zoo Zoo ads.
I have a write up on 80s jingles which were so beautiful, visit this post - 80s Jingles Revisited
Whats the stark difference that you find in today's advertisements? Lots of bluffs, false claims, no substance. Advertisements are serious business now; grand sets, exotic locations, film stars to sell a soap?? Who could forget the Vicco Turmeric or the Zandu Balm advertisements?
Advertisements do nfluence our lives, a kindergarten kid can demand the brand of toiletries or the brand of pencils; all thanks to the media invasion. But whats behind all this hype and glamor? Do we tend to realize that what's behind those perfectly dressed slim models donning the role of a working women and home maker with flawless fair skin? Has this got anything to do with the reality? Not a hint of dark circles, perfectly lined lips 24x7..........and what not....There's an advertisement on face cream where the lady says "I cant manage so many things..." and just when you think its about dual role of the women, there comes a shocker ".....dry skin, blemishes...." What the heck!!!!
Isn't that the human failure to realize that its all a far away fantasy? These advertisements are created by geniuses who try hard to sell a product and this weakness of us is capitalized? Just analyze the ad content - sleazy, unrealistic, ambitious, false, offensive and racist.
Another one shows a dark and dry skinned female who gets rejected after a photo shoot. And later on applying a fairness cream, she is shown making her father proud....Does it mean only fair women succeed? Where's the ethics gone? Another ad shows a fair women finding a groom after initial trouble finding any. Where's the morality? And to top it all our darling movie stars promote such products.
Aren't these products selling false claims that being fair increases your self confidence and thus violating the principles of equality and promoting discrimination on color and gender?
Few ads are so misleading. Even though they are humorous they are misleading. A recent ad shows a girl slipping due to the so smooth skin of hers after a shave. Get that? Its unique, creative but is that real? An ad shows a hot looking female falling for an awkward looking guy because of his perfume. Now does it not mislead?
A product must be advertised such that it should propagate an idea that the using it would help you in a certain way, definitely not in a manner that it would make your life better or you could succeed big time! There are few advertisements that are so cute and relevant and are creative; yet realistic. Such ones must be appreciated.
But to sell products in this competitive world, ad makers just want to promote and that's at any stake.